Incorporated in 1964, P R Cement (PRCL) manufactures portland cement at its plant in Vepalamadhavaram, (Nalgonda district), Andhra Pradesh. The product is sold under the Prakash brand name. The company is expanding the capacity of the plant from 66000 tpa to 99000 tpa. Owing to the increased excise concessions that have been granted to units based on VSK technology, PRCL stands to benefit a lot after the expansion. The capital investment required to be made will be around Rs 1100 per tonne instead of the Rs 3000-3500 per tonne that would be required to start a completely new unit. The company proposes to approach the financial institutions for term loans and meet the balance through internal accruals. The expansion will take six months after getting the sanction of term loans from institutions. As a part of the programme for the conservation of energy, the company has installed power capacitors. During 1995-96 Industrial Finance Corporation of India Ltd has sanctioned a term loan of Rs. 390 Lac. for the cement project. Their were no foreign exchange earnings during the year 1997-98. The Company has become a Sick Industrial Company under the Sick Industrial Companies (Special Provisions) Act, 1985. The Board of Directors propose top refer the Company to BIFR to determine the measures of rehabilitation of the Company.