Incorporated in 1959, Premier Tyres (PTL) is managed by Chairman O S Kanwar. PTL manufactures automobile tyres, flaps and belts. Its manufacturing unit is located at Ernakulam, Kerala. The company was declared a sick unit by the Board for Industrial and Financial Reconstruction (BIFR) and under a rehabilitation scheme prescribed by the Board, PTL was taken over by Apollo Tyres in 1995. This involved Apollo subscribing to Premier's additional equity of Rs 10 cr at par. The authorised capital of the company has increased from Rs 4 cr to Rs 14 cr and its registered office shifted from Mumbai to Cochin. According to the BIFR order, Apollo will operate Premier's plant on an irrevocable lease of 8 years and pay a total lease rental amounting to Rs 45.50 cr to Premier Tyres. Apollo will lift the entire production of Premier and sell the same under the Apollo brand name.