Strategy of growth
The last few years have heralded the age of the digital platform economy. Companiessuch as Amazon Google and Uber have created online structures that are enabling a widerange of human activities. is has opened the path for radical changes in how we worksocialise and create value in the economy. e end result for the consumer is life changing.Whether it's food movie tickets flights hotel bookings or even grocery an entire worldresides in the confines of the computer all accessible at the click of a button.For us at Repro in the area of publishing the opportunity and impact of the platformeconomy has been just as dramatic.
THE PLATFORM ECONOMY IN INDIA
It's been recognised the world over that India is one of the world's fastest growinge-commerce market places. India is believed to have the second largest user base in theworld behind China. A rapidly growing economy and the robust demographics suggest agrowing trend in e-commerce. e e-commerce market in India is expected to grow to becomethe fourth largest in the world and this is despite the fact that internetpenetration still has scope to go deeper into India. When one co-relates this potential tobooks the opportunity is staggering. We know that books account for approx 15% of theoverall e-retail trade. At this present time Indians spend a whopping amount on booksevery year. And this is the opportunity that we are tapping into.
A DIGITAL MODEL FOR THE BOOK INDUSTRY
One of the most exciting outcomes of disruptive technologies for both publishers andreaders is the accessibility of content. Books can be bought at a click of a buttonenabling publishers to reach millions of readers anywhere in the world. By moving out ofour traditional business model we have entered an exciting space in the new playing fieldof the digital marketplace. So that any reader can get the book of his choice; and anypublisher anywhere in the world can reach a reader anywhere in the world.
DISRUPTING THE TRADITIONAL WITH BOOKS ON DEMAND
The traditional publishing process can be rather unwieldy. Obsolete content piled upinventory warehousing costs logistic issues and often a long and frustrating collectioncycle all these are the issues that plague publishers in India. At Repro our PODbooks-on-demand tech solution eliminates these issues enabling publishers taketheir content online and reach it to more readers everywhere. Our tech platform ensuresthe zero-headache solution for publishers with zero inventory zero obsolescence and zeroreturns. is possible because the Repro solution enables a book to be printed after it hasbeen bought. To meet these objectives we have focused aggressively on our strategy ofcontent aggregation and dissemination. We aggregate publishers' books in our digitalwarehouses and make them available to readers online through e-retailers like Amazon andFlipkart. We have achieved positions of strength by partnering with these e-retail giants.
CONTINUING A STRATEGY OF GROWTH
To add greater momentum to our growth strategy we continue to add titles in ourcontent repository. is gives publishers in India a global reach. Parallely as part ofIngram's Global Connect Program we continue to offer customers in India access tomillions of international titles. In addition our solution and strategy reaches allstakeholders in the publishing value chain. We reach school books directly to students byaggregating and archiving prescribed books on digital storefronts; we offer bookstoresvisibility to digital storefronts so that they need to store less books and are neverout-of-stock; and we offer publishers online channels to sell and distribute printedinventory.
STRENGTHENING CURRENT BUSINESSES
Our traditional businesses continue to grow ensuring greater predictability andrealisations. We continue to strengthen our relationships with our customers offeringthem greater value while opening up gateways to enhanced business growth for them. Ourlongstanding partnerships with Indian and multinational publishers enable us to achievegreater efficiencies through predictable volume planning. In Africa a reviving market isenabling us drive increased businesses in the key 22 countries while also addingnewer clients to our portfolio.
As we enter a new year and a new phase of our growth we are well on our way toentrenching ourselves in the digital era. We are continually planning for the next wavethat is required with the rapidly changing environment. We are building newer platformsand planning to be future ready so that we can seize the enormous business opportunitiesthat will appear in this digital world. Our investment strategy is helping us build aneffective pan-India presence so that we are able to service all regions with greaterefficiency and ease. e future is exciting and we are ready for it. I thank you all foryour support in the last year and look forward to another year of our shared success.