S. M. Gold Limited was originally incorporated as a private limited company with the name S. M. Gold Private Limited on July 26 2017. Thereafter the Company was converted in to a public limited company pursuant to a special resolution passed by the shareholders at the EGM held on August 12 2017 and consequently name was changed to S. M. Gold Limited (SMGL) on August 24 2017. Subsequently the Company has acquired the business of Proprietorship Concern of one of the Promoter- Mr. Priyank S. Shah viz M/s S.M. Gold through the Business Succession Agreement dated August 03 2018. Consequently the business of the proprietorship firm was merged into S. M. Gold Limited. The Company is principally into the business of manufacturing and wholesale trading of mangalsutra jewellery. Besides mangalsutra jewellery a minor part of business also includes other jewellery`s like Rings Chain Earrings Ear Chain Nose-rings/Nose pins waist belts Anklet Zuda Toe Ring Pendant Set/Pendant Bracelet and Bangles. wedding Jewellery festive Jewellery. The Company's jewellery is mostly traditional in style and is handmade by the workers. The Company has an in-house designing team which designs the mangalsutra and other jewellery`s in traditional modern and indo-western style. It also directly purchase designs from other jewellery designers. Apart from manufacturing jewellery itself the company also get its mangalsutra and other jewellery`s manufactured through job workers. These job workers are located in Ahmedabad Rajkot Kolkata and Mumbai. Besides manufacturing and job work the company also purchase readymade mangalsutra and other jewellery`s from other independent jewellery wholesalers located in Mumbai. The jewellery sold by the company is sold under the brand name of S. M. Gold - the House of Mangalsutra. The Company's strength is in manufacturing Mangalsutra and Antique Jewellery. However in order to cater to customers taste preference choice and the ever changing trends in the jewellery the company offers its customers a wide variety of traditional Indo-western & modern jewellery also. We also customize the jewellery according to the individual needs to keep pace with the latest trends in the market. As well as to satisfy its consumer requirements the company strives to continuously develop new jewellery designs and themes. The promoters Mr. Priyank S. Shah and Mr. Pulkitkumar S. Shah have 10 years and 8 years of experience in gems and jewellery industry respectively.