2018 was an eventful year by any standard. What started as a relatively stable macroenvironment in the first half saw several ups and downs in the second half. Transportstrikes.
GST changes very high currency and commodity volatility coupled with soft consumerconfidence and off takes made for a challenging year.
But as said ."When the going gets tough the tough get going and team Whirlpoolagain proved that we are the team to beat in India . rising to the challenge ... above andbeyond. We have delivered industry beating results again this year.... gaining share anddelivering our profit targets for the year.
This was possible because of the employees efforts executing the Company's strategy tothe tee.... a refreshed brand positioning new product launches including our new Premiumrange of Refrigerators the New Bloomwash Pro. expansions In the Semi Automatic portfolioand several new winning finishes in Refrigeration; strong execution of our product/priceplans in trade . making strong gains in distribution and winning with several topretailers in Organised Trade & E Commerce.
The Company took consumer service to a new level with the launch of our new"service promise" to consumers.
The back end went all out to support our growth with all plants and suppliersstretching beyond plan on volumes while also executing capacity enhancement projects andnew product launches; the supply chain setting new records while executing structuralchanges in our logistics footprint and of course the support functions of finance legaland HR ably supporting the field & plants in this aggressive growth trajectory.
We made structural changes In our focused growth categories with the strategicinvestment In Elica PB for cooking significant localisation of our Air-Conditioningportfolio and the launch of the new Putafresh range of water purifiers.
We are entering 2019- 20 on a very strong note with a strong product plan enhancedcapacity across plants and most Importantly significantly improved execution capabilities.