The company was incorporated in Jun.'92. It was promoted by R K Bagrodia, a chemical engineer. The company is a Indo-German joint venture with Henninger Brau, Germany, with financial participation through the latter's associate concern, Holmswood Management.
The company manufactures and markets beer (inst. cap. : 10,000 klpa). Beer is a mild alcoholic drink brewed from malted barley and other cereals and flavoured with hops. It is a refreshing/cooling beverage, popular particularly during summer. It is a generic term encompassing all malt beverages like ale, porter, lager, pilsner, bock and stout.
The company has entered into an agreement with Henninger Brau, the foreign collaborator, for marketing the beer under the brand name Henninger in India, Bangladesh, Nepal and Srilanka.
Beer manufacturers the world over use traditional brewing technology. While process technology has not changed for over a century, there have been technological improvements in design, materials of process plants, instrumentation and automation. Winsome Breweries will use the traditional brewing technology. It came out with a public issue in Mar.'94 to part-finance the project to manufacture beer. Wimsome Breweries will start commercial production of Henninger Beer in the month of Dec.'96.
During the year 1996-97, the commercial production of beer with the installed capacity of 10,000 klpa commenced from Jan'97.
During the year 1997-98, the company has brought two more indigenous brands namely "German Thunder" and "Limo Lemon" of which Limo Lemon is the innovative product of our in-house Research & Development and is the first of its kind in the market. The company have achieve turnover of Rs. 423.74 lacs and shown net profit of Rs. 5.24 lacs against loss of Rs. 38.18 lacs during the previous year.
Besides its own brands the Company is currently brewing & bottling "Haywards 2000", "Haywards 5000", and "Royal Challenge" brands of Shaw Wallace & Co Ltd to gainfully utilise our installed capacity.