SPONSORED CONTENT

RR Kabel Joins the IPL Bandwagon, Sponsors Kolkata Knight Riders

March 24, 2021 23:30 IST | ANI Press Release
Tennis player James Blake
RR Kabel is the official sponsor of KKR

Mumbai (Maharashtra) [India], March 24 (ANI/News Voir): The nation is gearing up for the much-awaited and exciting fourteenth edition of the Indian Premier League. This game has always been a major attraction for companies to promote their brands and campaigns.

RR Kabel, a part of RR Global's USD 850+ million conglomerate and a leading wire and cable manufacturer in India marks its debut this IPL season. The company is the official sponsor for Shahrukh Khan and Juhi Chawla's Kolkata Knight Riders this year. The association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021.

Talking about this association Kirti Kabra, Director, RR Global said, "We are elated to be a part of a magnanimous celebration like IPL and about our partnership with Kolkata Knight Riders. The Eastern region markets are critical for RR Kabel where we are strengthening our market position further. And what better way to execute this than an association with a religion like cricket. This strategic collaboration gives us a great opportunity to promote our brand to a larger audience. RR Kabel shares the same brand sentiments as KKR team which makes our partnership more meaningful with them. We are confident that this alliance will be fruitful for both the teams and we are definitely rooting for KKR's big win this season."

Speaking of the partnership, Kaustubh Jha, Marketing Head, Kolkata Knight Riders, said, "RR Kabel is one of the most prestigious brands globally and we are elated that they chose to partner with KKR for their first IPL. We aim to forge a strong partnership and create great value for the brands who collaborate with us. KKR looks forward to having a successful season with RR Kabel on board."

This is one of the biggest marketing associations for the company that ensures maximum visibility for the wires and cables brand and will also help them to reach audiences beyond physical and geographical boundaries.

The 14th edition of the Indian Premier League will begin from April 9, 2021. The two-time Indian Premier League (IPL) champions Kolkata Knight Riders (KKR) will play against the other 8 teams in 14 matches. KKR's will play their first match for IPL 2021 on April 11 at the MA Chidambaram Stadium in Chennai.

RR Kabel is a part of RR Global, a USD 850+ million conglomerate in the electrical sector with a presence in more than 85 countries globally. Spread across multiple business verticals including Wires and Cables. The company continues to endeavour and create the best quality products using the latest technology in wire design and engineering. The brand offers the widest range of premium wires and cables for various residential, commercial, industrial, and infrastructural purposes.

RR Kabel is certified with ISO 9001, ISO 14001, and OHSAS 18001, and the products are certified to BASEC (UK), UL (USA), CSA (Canada), VDE (Germany), TUV Rheinland (Germany), and others. With 29 international certifications, all the products are compliant to REACH (Registration Evaluation Authorization of Chemical Substances) and RoHS (Restriction of Hazardous Substances).

The Knight Riders brand is the only premier global brand in International Cricket. Through its two franchises Kolkata Knight Riders (KKR) in the Indian Premier League (IPL) and Trinbago Knight Riders (TKR) in the Caribbean Premier League (CPL), Knight Riders has established itself as a leading brand in the respective markets. Both the teams have been immensely successful, while KKR has won the IPL championship twice, TKR has won the CPL championship thrice, making the Knight Riders brand valuable to its fan following which is one of the biggest in cricket across platforms.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

 

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

RR Kabel Joins the IPL Bandwagon, Sponsors Kolkata Knight Riders

Mumbai (Maharashtra) [India], March 24 (ANI/News Voir): The nation is gearing up for the much-awaited and exciting fourteenth edition of the Indian Premier League. This game has always been a major attraction for companies to promote their brands and campaigns.

RR Kabel, a part of RR Global's USD 850+ million conglomerate and a leading wire and cable manufacturer in India marks its debut this IPL season. The company is the official sponsor for Shahrukh Khan and Juhi Chawla's Kolkata Knight Riders this year. The association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021.

Talking about this association Kirti Kabra, Director, RR Global said, "We are elated to be a part of a magnanimous celebration like IPL and about our partnership with Kolkata Knight Riders. The Eastern region markets are critical for RR Kabel where we are strengthening our market position further. And what better way to execute this than an association with a religion like cricket. This strategic collaboration gives us a great opportunity to promote our brand to a larger audience. RR Kabel shares the same brand sentiments as KKR team which makes our partnership more meaningful with them. We are confident that this alliance will be fruitful for both the teams and we are definitely rooting for KKR's big win this season."

Speaking of the partnership, Kaustubh Jha, Marketing Head, Kolkata Knight Riders, said, "RR Kabel is one of the most prestigious brands globally and we are elated that they chose to partner with KKR for their first IPL. We aim to forge a strong partnership and create great value for the brands who collaborate with us. KKR looks forward to having a successful season with RR Kabel on board."

This is one of the biggest marketing associations for the company that ensures maximum visibility for the wires and cables brand and will also help them to reach audiences beyond physical and geographical boundaries.

The 14th edition of the Indian Premier League will begin from April 9, 2021. The two-time Indian Premier League (IPL) champions Kolkata Knight Riders (KKR) will play against the other 8 teams in 14 matches. KKR's will play their first match for IPL 2021 on April 11 at the MA Chidambaram Stadium in Chennai.

RR Kabel is a part of RR Global, a USD 850+ million conglomerate in the electrical sector with a presence in more than 85 countries globally. Spread across multiple business verticals including Wires and Cables. The company continues to endeavour and create the best quality products using the latest technology in wire design and engineering. The brand offers the widest range of premium wires and cables for various residential, commercial, industrial, and infrastructural purposes.

RR Kabel is certified with ISO 9001, ISO 14001, and OHSAS 18001, and the products are certified to BASEC (UK), UL (USA), CSA (Canada), VDE (Germany), TUV Rheinland (Germany), and others. With 29 international certifications, all the products are compliant to REACH (Registration Evaluation Authorization of Chemical Substances) and RoHS (Restriction of Hazardous Substances).

The Knight Riders brand is the only premier global brand in International Cricket. Through its two franchises Kolkata Knight Riders (KKR) in the Indian Premier League (IPL) and Trinbago Knight Riders (TKR) in the Caribbean Premier League (CPL), Knight Riders has established itself as a leading brand in the respective markets. Both the teams have been immensely successful, while KKR has won the IPL championship twice, TKR has won the CPL championship thrice, making the Knight Riders brand valuable to its fan following which is one of the biggest in cricket across platforms.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

image
Business Standard
177 22