₹10 Cr+ homes boom: South India records 811 ultra-luxury sales in FY26

For Rs 10 crore, the report mentioned that 6,210 sq ft area is available to a buyer in Hyderabad, 4,290 sq ft in Chennai and 3,930 sq ft in Bengaluru.

South India’s housing market is no longer just about mid-income demand—it is now firmly seeing a surge at the very top end. According to a joint report by India Sotheby's International Realty and CRE Matrix, three southern cities—Hyderabad, Bengaluru and Chennai—recorded 811 ultra-luxury home sales (₹10 crore and above) worth a combined ₹11,246 crore in FY26.

 

Hyderabad dominates—by a wide margin

 

Hyderabad has emerged as the clear leader in South India’s ultra-luxury segment:

 

625 units sold

Total value: ₹8,562 crore

 

That’s nearly: 77% of total ultra-luxury sales across the three cities

 

The driver? Space and value.

 

 

At ₹10 crore:

 

Buyers get 6,210 sq ft in Hyderabad

 

Compared to:

 

3,930 sq ft in Bengaluru

4,290 sq ft in Chennai

 

Hyderabad offers significantly larger homes at similar price points, making it highly attractive for luxury buyers.

 

Bengaluru: Smaller volumes, strong momentum

 

Bengaluru recorded:

 

128 units sold

Value: ₹1,957 crore

 

While volumes are lower than Hyderabad, the city stands out for:

 

Rising demand for premium living

Strong tech-driven wealth creation

Rapid transformation of new micro-markets

 

Experts say Bengaluru represents:  “velocity”—faster growth potential even if current scale is smaller

 

Chennai: Legacy market, slower pace

 

Chennai saw:

 

58 units sold

Value: ₹727 crore

 

Chennai’s luxury market remains:

 

More conservative

Rooted in legacy ownership

Slower to scale compared to peers

 

But it continues to attract buyers looking for:

Stability and long-term prestige

 

Ashwin Chadha, CEO, India Sotheby's International Realty, said: "The story of South India's luxury housing is a story of three distinct identities." Hyderabad has the scale while Bengaluru has the velocity, he added.

 

"Chennai remains anchored in legacy prestige. We believe Bengaluru is the market to watch for immediate growth, while Hyderabad has set a new benchmark for ultra-luxury volume in southern India," Chadha said.

 

Abhishek Kiran Gupta, Co-founder & CEO, CRE Matrix noted that the South India's luxury market has reached a pivotal inflection point.

 

"Hyderabad's leadership is backed by structural fundamentals - space-value and sustained demand for large floor plates. Bengaluru's transformation proves that premium living is no longer confined to heritage addresses. For investors, the signal is clear: differentiate strategies by city, not just by segment," Gupta added.

 

Kokapet in Hyderabad and Rajanukunte in Bengaluru emerge as the leading micro-markets for ultra-premium developments, the consultant said.