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Bigbasket is charting next phase of growth by juggling offline, online play

Answers to Strategist quiz #611

The Strategist Quiz #612

Walmart's Myntra leans on Virat Kohli, Anushka Sharma to reach 100 mn users

Why Brand Jet collapsed within 12 months of celebrating silver jubilee

Inside Avengers' marketing juggernaut: How its cult spread far from home

Consumers ask brands to respect line between privacy and personalisation

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Brands

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Ashwin perfects the pitch
  • Ashwin perfects the pitch

    With eight brands in the bag and an endorsement fee of over a crore a year, off-spinner R Ashwin is matching Indian batsmen at their game

BOOKS & IDEAS

Duvvuri Subbarao with P Chidambaram
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