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Viacom18’s teaser exercise for Gabbar is Back

  • Gabbar is Back, Viacom 18, Sanjay Leela Bhansali, Akshay Kumar

    Viacom18 Motion Pictures is gearing for the launch of its next cinematic offering Gabbar is Back. In a first-of-its-kind teaser initiative the studio launched a campaign for upcoming action thriller.

  • Gabbar is Back, Viacom 18, Sanjay Leela Bhansali, Akshay Kumar

    8Lakh Branded Gabbar teacups were distributed with 14000 Danglers and 7000 Posters across 3000 Tea Stalls and 4000 pan Stalls across 13 Cities.

  • Gabbar is Back, Viacom 18, Sanjay Leela Bhansali, Akshay Kumar

    10,000 Rickshaws across 21 cities, 370 buses covering Maharashtra, 15 Hoardings across the Delhi metro line, 10 Hoardings across the Mumbai Metro, 150 Platform Hoardings across Mumbai railway stations, 2 Local Trains with branding one on the Western Line and One on the Central, 35 Hoardings on petrol Pumps across Mumbai and Ahmedabad and 4500 Meru Cabs across 4 Cities were branded with witty Gabbar creatives that warned all against corruption.

  • Gabbar is Back, Viacom 18, Sanjay Leela Bhansali, Akshay Kumar

    Gabbar posters at Delhi Metro station

  • Gabbar is Back, Viacom 18, Sanjay Leela Bhansali, Akshay Kumar

    Gabbar posters at Mumbai Metro station

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