Amitabh Bachchan at BSE

Bollywood actor Amitabh Bachchan poses with the bull statue at BSE during a promotional event of his TV show 'Yudh' in Mumbai. Big B also revealed the poster of 'Yudh'. The show traces his journey, his struggle with his collapsing health, his battle with business rivals and his complicated family equations. 'Yudh' is most likely to go on air on Sony from July.

In an innovative way of promoting his debut fiction show 'Yudh', megastar Amitabh Bachchan today rang the bell at the Bombay Stock Exchange. As the countdown to the start of trading began and the moment the electronic clock struck 'zero', the 71-year-old legendary actor rang the bell. Bachchan, who essays the role of a real estate giant Yudhisthir Sikarwar, owner of Shanti Constructions Pvt Ltd, even listed the fictional company on BSE as a promotional move for the day. "I am honoured to be here. I see it (BSE) everyday on television through media. I think Stock Exchange reflects what is happening in the society. It seems the country is going ahead as the Bombay Stock Exchange shows that," Bachchan told reporters here.

Bollywood Actor Amitabh Bachchan rings the bell at BSE along with CEO of Sony Entertainment, NP Singh and MD & CEO, BSE, Ashish Chauhan (extreme right) during a promotional event of his TV show 'Yudh' in Mumbai. "Rung the Bell' at the Bombay Stock Exchange and held the horns of the 'Bull... Promotion for 'Yudh'... Thank you BSE for this honour," Bachchan posted on Twitter.

Bollywood actor Amitabh Bachchan poses with the bull statue at BSE during a promotional event of his TV show 'Yudh' in Mumbai. "By ringing the bell, 'Yudh' has listed 'Shanti Constructions' at the Bombay Stock Exchange," Bachchan re-tweeted a post of Sony channel, on which the new show is set to air from next month.