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Priyanka Chopra to promote Assam's rich heritage in global market


Priyanka Chopra to promote Assam's rich heritage in global market

Guwahati, Assam, Jan 01 (ANI): Assam, the land of the Red River and Blue Hills tucked away in the lap of nature, is known for its rich cultural heritage and has been a gateway to the entire northeast region. In recent times, the Tourism sector of the state has been flourishing with both international and domestic tourists flocking in large numbers.

Realising the tremendous tourism potential, the Ministry of Tourism (Govt. of Assam) has roped in Bollywood superstar Priyanka Chopra as its Brand Ambassador for two years with an aim to promote Assam as a global brand.

Bollywood actress and Assam's newly-appointed brand ambassador, Priyanka Chopra, recently visited the capital Guwahati city to address a meeting with international tour operators, where she was officially appointed as the Ambassador of Assam tourism. Donning the famous.

The evening was also marked by a cultural evening where the famous Bihu dance performance left the audience and the star awestruck. Such an endeavour of the s

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