What are Thrasio-style startups and what’s driving their appeal in India?

Krishna Veera Vanamali
October 17, 2021, Sunday

What are Thrasio-style startups and what’s driving their appeal in India?

Using a model pioneered by Thrasio in the US, several startups like Mensa Brands and GlobalBees were born in India during the pandemic. Let us understand the appeal of these Thrasio-style startups