The ₹4,531 crore Market Access Support scheme comes as exporters face weak global demand and disruption in key markets like the US
By backing trade fairs, buyer-seller meets, and diversification, Mas addresses visibility and networking gaps that constrain export growth
A 35% mandatory MSME participation lowers entry barriers, but with only 1% exporting, deeper constraints still limit their global reach
High input and energy costs, limited testing labs, and logistics bottlenecks continue to erode India’s export competitiveness
Domestic standards applied despite differing global norms raise compliance costs, risking promotion of products already priced out
Market access must be paired with stable policies, cheaper inputs, better logistics, and regulatory alignment to build export resilience