BIS has introduced draft guidelines for ecommerce to address consumer and stakeholder concerns
However, fragmented policymaking could limit their impact
Multiple ministries are framing ecommerce rules
A comprehensive ecommerce policy is essential for clarity and consistency
Ecommerce includes marketplaces, food-delivery platforms, and quick commerce
Guidelines must reflect these differences to protect consumers without stifling growth
India’s $137 billion ecommerce market is growing 20 per cent annually
BIS suggests a three-phase framework but some proposals may be hard to implement
Ecommerce is just a fraction of India’s $950 billion retail sector
Regulations should support startups and innovation
A central regulatory body is key to consumer protection
Fragmented rules risk complicating processes and slowing growth