BS EDIT: Indian brands remain rare in foreign marketplaces

The dominance of foreign brands

Since 1991, global brands have eclipsed Indian names, dominating sectors like consumer goods, automobiles, and electronics

Rare Indian success stories

Haldiram’s and Amul are notable exceptions, thriving amidst global competition and expanding internationally

Global footprints of Indian brands

Haldiram’s has a presence across the United States, Europe, and Asia, while Amul exports to over 50 countries and competes on global dairy trade platforms

Other Indian brands making waves

Bajaj dominates two-wheeler markets in Africa and West Asia, and Airtel has a pan-African network, showcasing Indian innovation overseas

Challenges in brand-building

The protective licence raj weakened strategic imagination, leaving many Indian brands unprepared for global competition

A toast to emerging players

Indian single malts like Amrut and Rampur are gaining ground globally, offering hope for the rise of world-class Indian brands