BS EDIT: Regulating Spam: Are Telcos Fighting the Wrong Battle?

Telcos Challenge Trai’s Rules

• Telcos say OTTs & telemarketers escape regulation

• Demand a fair compliance burden

• Trai is reviewing new rules

The OTT Grey Area

• WhatsApp & Telegram enable spam

• The Telecom Bill is silent on OTT regulation

• Trai lacks authority over them

What’s Changing?

• Spam can be reported without Do-Not-Call registration

• Complaints allowed within 7 days (earlier 3)

• Faster action on repeat offenders

Tougher Penalties

• Telcos fined Rs 2-10 lakh for misreporting spam

• Security deposits of violators can be forfeited

• Stricter compliance rules enforced

Why Rules Alone Won’t Work

• ast Trai efforts have failed

• Unregistered marketers bypass restrictions

• Telcos have been lenient on enforcement

The Road Ahead

• Trai, telcos & OTTs must collaborate

• Clear rules needed for OTT regulation

• A holistic approach is key to stopping spam