 "The battle between Indian tractor major Tractors and Farm Equipment (TAFE) and the US based AGCO Corporation over Massey Fergusontrademark has taken a fresh turn with TAFE writing a letter to shareholders of AGCO, raising concerns about the company m")
“Ghee khao desi, aur chalao Massey.” This is the advertising line that would come to mind for several Indians at the mention of tractor brand Massey Ferguson. However, the story of the brand, currently at the centre of a dispute between Tractors and Farm Equipment (Tafe) and United States-based AGCO Corporation, goes much beyond the advertisement.
It symbolises the grit, dreams, determination, and passion of a young India in the 1960s that tried to ensure that the agricultural sector, on which 80 per cent of the country depended for their earnings at that time, was modernised. According to
