Apple unveils big iPad, phone with 3D touch

Apple CEO Tim Cook introduces the new iPad Pro during an Apple media event in San Francisco, California. 

Photo: Reuters/Beck Diefenbach

Apple CEO Tim Cook introduces the iPhone 6s and iPhone 6sPlus during an Apple media event in San Francisco, California. 

Photo: Reuters/Beck Diefenbach

Apple CEO Tim Cook closes the presentation as an Apple Watch is shown in background during an Apple media event in San Francisco, California. 

Photo: Reuters/Beck Diefenbach

Apple CEO Tim Cook discusses the iPad during an Apple media event in San Francisco, California. 

Photo: Reuters/Beck Diefenbach

Phil Schiller, Apple's senior vice president of worldwide marketing, discusses the pricing for the iPad lineup during the Apple event at the Bill Graham Civic Auditorium in San Francisco, California.

Photo: AP/PTI