BS EDIT: Cracking down on spam calls

New Trai order on spam calls

Trai has issued a strong directive to curb spam and unsolicited telemarketing calls, aiming to protect consumer privacy

Graded penalties for violators

Telecom operators must disconnect all resources of unregistered telemarketers after repeated violations, with a potential two-year blacklisting

Comprehensive action required

Trai has ordered complete disconnection of telecom resources for spammers, not just individual indicators, targeting enterprise customers effectively

Scale of the problem

In 2023, over 1.2 million complaints were lodged against unregistered telemarketers. The problem persists, with over 790,000 complaints in the first half of 2024 alone

Need for effective implementation

The order holds promise, but success depends on seamless implementation by Trai, the department of telecommunications, and telecom operators

A path forward

Consumers need easy access to lodge complaints. All stakeholders must work together to ensure the effectiveness of Trai's new order