Rapid growth of e-commerce has sparked a debate on their impact on traditional retail. The government's focus is on ensuring fair competition while supporting both online & offline
E-commerce is offering greater choice and convenience, even to consumers in small towns and rural areas, and expanding market access for MSMEs
A recent report shows vendors selling online see significant rise in sales and profits, leading to more hiring. E-commerce is also boosting job creation
Allegations of predatory pricing by online platforms have been raised. But the competitive nature of the market suggests such practices are unlikely to dominate
While e-commerce has had minimal impact on traditional kirana stores, its growth may lead to changes in employment patterns within the retail sector
E-commerce policy must ensure a level playing field without favouring any platform. A neutral approach will foster investment, job creation, consumer welfare