FSSAI has banned the use of the term ORS on food and beverage labels, restricting it to WHO-standard medicinal products sold through pharmacies
Many commercial sports and energy drinks market themselves as ORS substitutes despite high sugar content and additives like caffeine that do not treat dehydration
In a country already struggling with rising diabetes, misleading high-sugar products can harm consumers, especially children who are more vulnerable
Though advisory-driven, non-compliance can invite penalties under food safety laws. Manufacturers have already approached court and gained temporary relief to sell existing stock
Packaged juices, cereals, snack bars, and vitamin waters often imply health benefits despite high sugar, salt, and refined fats, offering limited nutritional value
“Herbal” and “cosmeceutical” products often suggest therapeutic effects, but watchdogs bar medical claims. Stricter labelling could curb misleading marketing and protect consumers