Apple names John Ternus as CEO, with Tim Cook moving to chairman
Cook’s tenure saw Apple’s value surge and its ecosystem expand to billions of active devices
Apple now faces pressure to catch up in AI, where rivals are advancing rapidly
Tools like ChatGPT and Claude outpace Apple’s current AI offerings
Ternus must strengthen Apple’s AI while preserving its hardware-software integration edge
Partnerships or deals with players like OpenAI may be key to accelerating capabilities
Success will hinge on how quickly Apple scales AI to protect its market leadership