Why your mood, not hunger, triggers junk food cravings

By Barkha MathurPublished On May 13, 2025

The trigger

Feeling low, stressed, or anxious? Chances are, you’re not eating from hunger—but from emotional distress.

The science

A study of 4,000 adults shows: Ultra-processed food (UPF) cravings are tied to depression, anxiety, and food addiction—not appetite.

What counts as UPF?

Think: Chips, cookies, sodas, instant noodles High sugar, salt, fat—designed to hook your brain and your mood.

Who’s most at risk?

Women, young adults, singles, and unemployed people showed the highest junk food intake. BMI didn’t matter—mood did.

Addicted to comfort?

More than 85% showed signs of food addiction. Cravings mimic withdrawal—and can feel impossible to resist.

The real question

Next time you reach for that cookie… Pause and ask: Am I actually hungry—or just hurting?

Food habits start in the mind

Heal your cravings by understanding your emotions.