Bespoke cars & bikes in an electric world

For over a century, individuality in automobiles has been shaped by handcrafted bodies, tuned engines and artisanal detail. But what happens to customisation when the mechanical canvas changes? As electric platforms promise simpler architectures and greater standardisation, the possibilities for personalisation may shift rather than shrink. Could customisation become increasingly digital, defined by software, interfaces and evolving user experiences, or will handcrafted tradition find new ways to assert itself? This conversation looks ahead, exploring how heritage, technology and identity might converge to redefine what bespoke mobility means in the EV era.