YouTube India's 10 most viewed ads for 2016: Dettol washed others out

Seven out of top 10 most watched ads in 2016 were over 90 seconds long

With the end to the year 2016 drawing close, YouTube has released its annual lookback on the most watched advertisements of the year. The list of top 10 most watched advertisements, based on the average time spent by a user, shares, comments, likes, etc, on YouTube, was topped by Dettol.

Here is the full list of the year's best most watched ads that are narrative-driven and take a storytelling approach:

1. Dettol Sheron ke Panje - #MaaMaane Dettol Ka Dhula
2. Ranveer Ching Returns
3. Amazon #ApniDukaan
4. Doublemint #StartSomethingFresh
5. Ola Micro Stories
6. Bajaj V - The Invincible
7. Makemytrip #BefikarBookKar - Taxi
8. #NothingDirty Anthem ft. Badshah
9. Amazon#MomBeAGirlAgain
10. Samsung Galaxy S7 and S7 Edge