Disney's AI ad tool could lower video costs for SMEs and regional brands, but Indian marketers warn that scale without human judgement may weaken trust, recall and regulation
The study finds AI is rapidly transforming entry-level roles, with employers increasingly prioritising adaptability, AI fluency and human-centric skills over traditional expertise
AI is rapidly evolving into a mainstream workforce capability, with non-technical professionals and learners from Tier-II cities driving adoption, career growth and salary gains
Generative AI could lift real estate GVA by $14-17 billion in seven years, improving sales velocity, project launches, productivity and decision-making, says EY-Parthenon-Credai report