Yamaha launches Cygnus Ray-ZR scooter at Rs. 52,000

Don't want to miss the best from Business Standard?

The scooter, which was unveiled during the 2016 Delhi Auto Expo, will be available in two variants - Drum Brake Model (Rs. 52,000), and Disk Brake Model (Rs. 54,500), both prices ex showroom Delhi.

Currently, bookings are being accepted only at Yamaha dealerships across India.

Developed and designed with a simple concept of 'Next-Generation Real Boy's Scooter', the Cygnus Ray-ZR is powered by an air-cooled 4-stroke, SOHC, 2-valve 113cc "BLUE CORE" engine with a continuously variable transmission (CVT) unit. The engine is mated to a Continuously Variable Transmission. Yamaha has kept its scooter light at 103 kg; the vehicle delivers a fuel efficiency of 66 km/l.

Roy Kurian, VP-sales & marketing, Yamaha Motor India Sales said:  "Out of the total demand of two wheelers in India, the scooter segment is soaring with 30% contribution to the sales and we are looking at 10% market share for this year. With Yamaha's forte to cater to youngsters with its DNA of style, sportiness and innovation, the new Cygnus Ray-ZR will surely be a treat for real boys, especially among the ones particularly keen on style and technology."

Since 2012, Yamaha's scooters were enthusiastically accepted in the market. “With the launch of the Fascino in 2015, Yamaha further witnessed a steep growth in sales, which only testifies its strong product focus and market strategy,” he added. “We are excited to launch the new Cygnus Ray-ZR which is all set to rev many hearts among Indian customers."

Yamaha now offers four scooters in India: the Ray Z, Ray ZR, Alpha, and Fascino. With the introduction of a new scooter, Yamaha India aims to capture 10 percent of the market share. Cygnus Ray ZR will compete with the likes of Honda Dio, Hero maestro Edge, and TVS Wego scooters.

Source : BS Motoring