Some airlines say that one key area of concern is the insistence to run Air India as a separate entity. They point out that a clause says the winner will have to carry on the business of Air India as an ongoing concern, and on an arm’s length basis from its other business, till such time as the government owns any shareholding. “This is ridiculous; for any turnaround, Air India will need to be merged with the existing operation of the new owner, so that one entity can get synergy and reduce costs, and also improve efficiencies. What is the logic of running two airlines separately and not getting advantage of the synergies. Imagine, for example, Tata-SIA and Air India being run separately by the same shareholders,” says a senior advisor to a leading airline company.