Amul raises a virtual storm amid rising sentiment against Chinese products

The homegrown dairy brand finds huge support online, as it plays into the rising sentiment against Chinese products. But has it overplayed its hand?

Vinay Umarji |Business Standard | Ahmedabad
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Amul raises a virtual storm amid rising sentiment against Chinese products

4 min read Last Updated : Jun 09 2020 | 11:08 PM IST

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Amul has landed itself squarely in the middle of a Twitter storm with its latest ad; ‘Exit the Dragon,' runs the headline on its topical (ads that comment on social and political affairs) that i

Topics :AmulIndia-China border disputeChinese productsLadakh standoffSikkim standoff

First Published: Jun 09 2020 | 11:02 PM IST

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