Aspri Spirits to introduce seven new brands

Distributors of imported premium wines, spirits and beer, Aspri Spirits, is planning to introduce seven more brands this fiscal, taking its total portfolio to 49, a top company executive said.

"We distribute 42 leading global brands in wines, spirits and beer segments from 18 countries in India. We are planning to add seven more brands this fiscal," Aspri Spirits CEO (Wines Division) Sumedh Singh Mandla told PTI here.

Out of the seven new brands, three will be wines from Spain, Australia and South Africa, three premium spirit brands from Mexico, Poland and Russia, and one cider brand from South Africa, he said.

Under the seven additional brands, the company will introduce 30 new products, he added.

The company already has over 200 products under the existing 42 brands. About 2,00,000 cases of wine are imported annually in India and Aspri has about 12% market share.

"We are targeting to capture 20% of the market share in imported wine category this fiscal," he said.