Attention Google! This is how Amazon plans to steal your ad business

Amazon is already making $1.4 billion from its ad business, reports Tech In Asia

Amazon has articulated a strategy for its advertising business at an internal event. It promises advertisers the chance to target Amazon buyers who are ready to purchase something. This makes it a potentially more compelling option for advertisers than Google, due to the promise of higher conversions.

The ecommerce giant is betting on a strategy of using ads as an additional revenue stream to lower the price of the goods it sells. The approach could make Amazon a more compelling place to shop. Sellers can promote their products through advertising, customers get relevant ads for products they’re likely to buy.

Amazon has even started placing ads directly on Google to promote products on its marketplace, making it even more ubiquitous.

The company’s already making $1.4 billion from its ad business, nearly four times that of Snapchat. It still pales in comparison to Google though: the search leader made $19.1 billion from its ads business in Q2 2016 alone.

The article was published on Tech In Asia. You can read the article here