India’s third largest private sector bank, Axis Bank, today announced the launch of AxisDirect, an online trading platform, marking their foray into retail broking business. AxisDirect is a product of Axis Securities and Sales, a 100 per cent subsidiary of Axis Bank.
Shikha Sharma, MD & CEO, Axis Bank, said, “We have tried to make it easier for the customers to invest in markets using AxisDirect. We have partnered with Tata Consultancy Services (TCS) to develop this uniquely different platform. We will continue investing in the platform to ensure delivery of superior services and provide customers a one-stop-shop solution for trading or investing.”
AxisDirect will offer trading in cash, derivatives, IPO segments through the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). The customers will also have the benefit of well-researched information about corporates, access to independent third party research, stock research and analysis tools, and a host of innovative features and functionalities.
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