Berger Paints today said that it is planning to set up 300 exclusive franchisee in one year.
The company would set up such shops in the first phase in Andhra Pradesh and Gujarat after test marketing in Tamil Nadu, Managing Director Subir Bose said.
He said the company aims to generate Rs 100 crore from the retail initiative.
Out of total sales of Rs 2000 crore, 80 per cent comes from retail sales.
The company is planning to enhance capacity by another 30-40 per cent from the current level of 50,000 litre tonne through various projects in the next two years, Bose said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app