Bharti Airtel rebrands B2B business as airtel business

With the new identity, the telecom major reinforces its commitment of delivering innovative biz solutions, superior brand experience

Telecom major Bharti Airtel today said it has rebranded its B2B business as 'airtel business'.

With the new identity, airtel business reinforces its commitment of delivering innovative business solutions and a superior brand experience to all its large and small enterprises, government and carrier customers across the globe, Bharti Airtel said in a statement.

"Airtel Business has always been a key element in the overall growth strategy of Bharti Airtel. We have moved from offering just core carriage to managed and cloud services in order to create value for our customers," Bharti Airtel CEO (India and South Asia) Sanjay Kapoor said.

The new identity for B2B encapsulates this ethos and gives an opportunity to present a single, powerful and unified face to customers across the globe, he added.

Airtel business offers a portfolio of services that cater to the needs of businesses across vertical including IT, ITeS, government, FMCG and BFSI among others.

Airtel business offers network infrastructure, integration and management with global network infrastructure, technical skills and services through a consultative approach.