BookMyShow invests in Chennai based Fantain Sports

Investment will enable Fantain to build fan insights in country

BookMyShow, an online entertainment ticketing brand, has acquired a majority stake in Chennai based fan relationship management (FRM) solutions provider, Fantain Sports Pvt. Ltd.

Fantain provides fan insights, engagement and monetisation on its proprietary FRM platform specifically catering to sports businesses in India.

The investment will enable Fantain to build fan insights in India along with providing it an opportunity to expand its portfolio of offerings within entertainment business.

Anand Ramachandran, CEO & Co-Founder, Fantain Sports said this strategic investment will help BookMyShow to connect and engage with fans like never before.

"We are also excited to explore new avenues both across new businesses and new capabilities that widen the base of fan engagement. We look forward to start catering to millions of fans on BookMyShow."