RB said it is "committed to removing or reducing plastic packaging...and investing in research into alternative materials" and it has been propagating responsible use of plastic for packaging through “the 4R approach -- reduce, reuse, replace, and recycle”. PepsiCo India President and CEO Ahmed ElSheikh said the company has been working to reduce the impact of its packaging on the environment. “We are committed to working with partners to leverage new technologies and developing sustainable, environmentally friendly packaging solutions,” he said.
ElSheikh further said, “...India will be among the first countries to pilot this new, sustainable packaging solution developed by PepsiCo. We plan to launch this pilot in the fourth quarter of 2018."