Dabur launches Hajmola Chuzkara

Ropes in Bollywood actor Ajay Devgn to endorse the semi-liquid candy

Leading health care product major, Dabur India Limited today announced launch of Hajmola Chuzkara, a semi-liquid candy in the Indian market.

"Hajmola Chuzkara is the latest example of Dabur's continued focus on innovation to drive strong growth. It comes with a unique taste that is distinct from the typical confectionaries that are present in the market today," Brand-Head, Hajmola, Ayan Choudhary told reporters on the occasion.

Chuzkara is an extension of company's popular brand, Hajmola into the pure confectionary market, he said.

The company has engaged noted Bollywood star Ajay Devgn to endorse the product which it rolled out nationwide this month only.

On a query, he refused to divulge company sale or market share figures but said it was among the top five players in the candy segment.