Discovery's kids channel in AP

Nasdaq-listed non-fiction media company Discovery Communications has formally launched its eighth channel in its India portfolio –– Discovery Kids –– in Andhra Pradesh, targeting kids in the age group of 4-11 years. “The channel is still in the launch phase and available in English, Hindi and Tamil. We are happy with these three languages and have no such plans to air the channel in other Indian languages,” Rajiv Bakshi, vice president (marketing), Discovery Networks Asia-Pacific, told Business Standard.