edabba secures $1-mn funding

Hybrid e-retailing start-up edabba.com on Tuesday said it has secured first-round funding of $1mn from a consortium of Incubators. Unlike conventional e-retailers, edabba.com has evolved a unique model that focuses on making e-commerce inclusive by setting up physical contact points in ‘trusted’ established local stores in B&C category towns. The ‘brick & click’ model has been developed by a promoter team with over seven decades combined Indian retail experience, comprising ex-CXOs and Senior Operations people from Future Group, RPG Retail and Godrej Adhaar.