Foodpanda raises $110 mn in fresh round from Rocket Internet, others

Including this, the company's total funding so far at $200 mn

Online food deliver marketplace Foodpanda today said it has raised $110 million in a fresh funding round from existing as well as new investors.

While this round saw participation from Rocket Internet AG, the company did not share the names of the new investors in its statement.

Foodpanda, which has been active in tapping the inorganic growth route, said it plans to further invest into product and technology, and continue focusing on customer service and loyalty.

The company said, it aspires to become the "most convenient and most user-friendly" way of ordering food delivery or take-away.

Since its launch in 2012, Foodpanda has so far raised $200 million (including the round announced today), the company said. It currently operates in 40 countries across five continents.

"Over the last couple of months we have become the leading online food delivery marketplace across the most promising and fastest growing emerging markets," said Ralf Wenzel, co-founder and chief executive officer of Foodpanda Group.

"The new funding allows us to fully focus on user experience and customer service with the aim of completely disrupting the way people order food by establishing a real alternative to pizza flyers and phone calls."

The company allows users to order food through its mobile app or website. For restaurants, it helps to increase delivery sales through online and mobile platforms and provides them with constantly evolving technology and analytics. The company has over 45,000 restaurant-partners globally, and claims to be a market leader in 32 countries.

"We have seen excellent growth over the past year attracting new users from all corners of the country," said Rohit Chadda, managing director and co-founder of Foodpanda.

"This round of funding will allow us to scale up and strengthen the Foodpanda brand across geographies. We are strongly rooted in the belief that 'customer is king' and will continue working harder to reinforce our status as the prime choice when it comes to online food ordering."