Ford India to focus more on diesel variants

In the wake of spiralling prices of petrol, Ford India, a fully-owned subsidy of US auto giant Ford Motor which has lined up eight new models by 2015, will be focusing more on diesel variants in future, a company official said.

“Petrol prices are becoming high and this has swung the proportion of cars sold in favour of diesel models. The upcoming products will be mainly on the diesel platform,” said Nigel Wark, executive director (marketing, sales and service), Ford India.

Presntly Ford India's models include Endeavour, Fiesta classic and Figo.

The company will be rolling out new Fiesta sedan manufactured at Maraimalai Nagar manufacturing facility near Chennai later this year and this will be the first among the company’s eight upcoming car models to be launched in India by 2015.

“We will be launching the new model of Fiesta in the next quarter. This will be the first of our eight new launches to take place by the middle of the decade,” he said.