Google launches online tool for Indian advertisers

Google India today announced the launch of Google Global Market Finder, a free online tool for advertisers to find new overseas markets.

The new tool is designed to help Indian businesses expand their business and reach out to potential customers in the international markets. This tool will be available as part of Google Ads for Global Advertisers, a new website and hub for businesses to identify, reach and engage  with customers worldwide, its release stated.

The new tool will help businesses of all sizes address traditional barriers to international expansion, such as finding the right customers, translating their websites and ad campaigns into local languages, and reaching customers in foreign markets with relevant ads. This will be available to advertisers in 43 languages.
 
Sridhar Seshadri, head, online sales, Google India, said: "We have seen tremendous success with the adoption of our AdWords platform by Indian SMBs in the last two years in the domestic market. And with the launch of these new tools for export oriented businesses in India, we want to bring the benefit of Google’s global reach and help Indian SMBs compete at a global stage and overcome traditional hurdles of marketing in the international market.”