IMImobile ties up with CCA

CCA stated to be having substantial catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya

IMImobile, a  provider of mobile data platform and services to telecom operators, enterprises and media companies, entered into a strategic partnership with Content Connect Africa (CCA) to provide premium local independent music and video content across Africa.

CCA is stated to be having a substantial catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya. It also holds the rights to exclusive video content featuring a host of popular African artists, including DJ Cleo and Will of Steel (South Africa), Flavour (Nigeria) and Cabo Snoop (Angola).

The partnership with CCA will allow IMImobile to offer a wide selection of exclusive content such as full tracks, ring back tones, real tones, animation, images and videos to its mobile operator clients.The content will be integrated into IMImobile’s award-winning DaVinci Evolved Service Platform (ESP) to guarantee multi-channel delivery and superior customer experience across Africa.

“Africa is now the second fastest growing mobile phone market in the world and with it we see a growing demand for music services. We recognise the importance of local independent music and video content, and are delighted to have signed the strategic partnership agreement with CCA,” IMImobile chief executive officer, Jay Patel, stated in a press release here on Thursday.