Infosys in pact with Orange for TV apps

Infosys, India's second largest information technology (IT) services company, today said it has entered into a strategic partnership with French telecommunications major Orange to deliver a portfolio of interactive television applications on Orange Livebox Play.

The company will deliver the applications through its product DigitizeEdge, which is a digital asset and experience platform for TV operators, media companies, advertisers and content publishers.

"DigitizeEdge will enable Orange to deliver a wide range of lifestyle centric, video rich and contextual over-the-top (OTT) services via TV apps, to enhance viewer experience and interaction with their TV. The platform will customize content for Orange's viewers in France," Infosys said in a press release.

Infosys DigitizeEdge provides capabilities to support the entire digital value chain including multi-screen consumer experience, service delivery and digital asset transformation.

"We are seeing traditional pay-TV providers as well as telecommunication and cable firms, continuously looking to provide web-based services on existing TVs," said Rajesh K. Murthy, global head-energy and telecom at Infosys.