Intex targets Rs 520-crore sales with 25 new mobile phone launches

The new models, to be launched between June and August, comprise 16 smartphones and 9 feature phones

Home-grown mobile manufacturer Intex Technologies (India ) Ltd has set a sales target of Rs 520 crore with launch of 25 new mobile handsets lined up over the next three months.

The new models to be launched between June and August comprise 16 smartphones and nine feature phones. The smart devices will be 4G-compliant and will be priced in the range of Rs 4,000 to Rs 8,000. The feature phones will be priced between Rs 700 and Rs 1,000.

"We have set a monthly sales target of 350,000 to 400,000 units of smartphones that will be launched in the next three months, besides 800,000 to 1 million feature phones. The average selling price (ASP) is fixed at Rs 820 for features phones and Rs 5,500 for smartpones", said Sharad Agarwal, product head, Intex Technologies.

He said the company had set a sales target of Rs 400 crore for the smartphones and Rs 120 crore for feature phones.

The company will invest Rs 100 crore in research & development, marketing and product development.

Intex intends to export Rs 300-crore smartphones and Rs 150-crore feature devices in the next three months.

The company has stopped the manufacturing of 3G phones. The new phones will be exported to countries like Kazakhstan, Russia, Sri Lanka, West Asia, Bangladesh and Spain, Agarwal added. The new devices would be completely assembled in India at the company's facilities.

Agarwal was in Bhubaneswar to launch the Aqua A4 smartphone, priced at Rs 4,199. The company claims this is the cheapest smartphone running on the latest Android 7 operating system. The 4G-VoLTE smartphone has an inbuilt 8GB ROM with an expandable memory of up to 64GB. The device is powered by a 1750 mAh battery that allows users to talk up to six hours with a standby time up to 250 hours. Intex also intends to export the Aqua A4 model to different countries like Nepal, Bangladesh, Russia and Kazakhstan.