KKR-backed YuppTV forays into original content production

YuppTV, an internet-based TV and on-demand service provider for South Asian content, has forayed into original content production under the platform YuppTV Originals. Its initial focus would be on regional content in episodic format, while also making endeavours for feature film production, the company said.

To produce their first few series, YuppTV has associated with production houses such as I-candy creation, Early Morning Tales, TrendLoud, Madhura Entertainment among others.

"We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution," Uday Reddy, founder and CEO of YuppTV said.

Catering to global audiences, the internet TV plans to overcome the language barrier by including subtitles and will be dubbed in other languages.

YuppTV has recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media had acquired a significant minority stake in the company for $50 million.