Mahindra launches refreshed Bolero pick-up in Mumbai

New Bolero is priced at Rs 5.45 lakh

Homegrown auto maker Mahindra & Mahindra today rolled out a refreshed 'Bolero pick-up flat bed', priced at Rs 5.45 lakh (ex-showroom Mumbai), with several features including a higher payload capacity, to further strengthen its leadership position in the segment.

The Bolero pick-up flat bed is the flagship brand in Mahindra's pick-up portfolio contributing over 60% to overall pick-up sales.

"The new Bolero pick-up flat bed (BS 3) with more modern, macho and stylish looks and superior fuel efficiency will help us cater to the evolving needs of stand operators, businessmen and traders," Mahindra & Mahindra Ltd's automotive division chief executive Pravin Shah said in a release here.

The domestic pick-up market is growing at a healthy rate and is also witnessing an evolution in customers' demands and behaviours, he said.

The new offering comes with pioneering micro-hybrid technology, more contemporary and stylish exterior and interiors, and a higher load carrying capacity of 1,250 kg, the company said.

The company has also offered a three years unlimited kilometres warranty on engine and drive-line, it said.