As competition in the upper A2 segment of compact cars hottens up, Maruti Suzuki's Ritz comes out with an edge over the other cars in the segment in terms of first year sales numbers. The car, launched in May 2009, has sold 68,130 units during the period from May 2009 to April 2010.
The upper A2 segment currently comprises of cars like the Hyundai i-20, Fiat Punto, Skoda Fabia, Honda Jazz,Chevrolet Beat and the newly launched Ford Figo ,Volkswagen Polo. Nissan's Micra and Toyota's Etios will soon enter the segment.
While the Ritz sold over 68,000 units, the Hyundai i-20 sold 31,318 units during December 2008 and November 2009, Skoda Fabia sold 7,383 units during January to December 2008, the Honda Jazz sold 7,850 units in the first eleven months between June 2009 and April 2010, claimed a Maruti Suzuki release. The Ritz has managed to beat the Maruti Swift, that is the highest selling car in the segment selling over 1.1 lakh units annually for the last two years. The Swift which has sold 4.5 lakh units since its launch around five years back, had managed to sell around 57,738 units in its first year (May 2005 – April 2006).
Maruti has started exporting the Ritz that comes in both petrol and diesel variants.
Maruti is the market leader in the upper A2 segment with its Swift and Ritz, with a market share of around 80 per cent. The company enjoys a 60 per cent market share in the entire A2 segment.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
