Mother Dairy becomes principal sponsor of Delhi Daredevils

FMCG player plans activation drives involving farmers, consumers and fans to be rolled out during IPL this year

Food and dairy major Noida-based Mother Dairy Foods and Vegetables has become the principal sponsor of the Indian Premiere League (IPL) Delhi team Delhi Daredevils. The association is a first of its kind for Mother Dairy which is in contract with the IPL team for the 2016 edition.

The FMCG firm is planning activation drives involving farmers, consumers and fans to be rolled out during IPL this year. It is also coming up with consumer engagement programmes at select outlets in the capital.

"This association presents us with a fantastic platform to connect with our consumers and cricket fans. In India, sports is picking up as a genre and connects well especially with the younger age group who are gradually shifting towards nutritious and healthy lifestyle, hence creating a perfect opportunity for us to bond with today's generation," S Nagarajan, Managing Director, Mother Dairy said.

GMR Sports backed Delhi Daredevils is mentored by the legendary Rahul Dravid and lead by pacer Zaheer Khan.